Sam tells of how a dissatisfactory experience with an online purchase led to a question about how that product could be improved how a trip to the supermarket inspired an idea to develop an environmentally-friendly packaging solution that’s attracted global attention. Sam’s worked in the design industry for over 15 years and runs an award-winning commercial interior design agency with his twin brother Will. Working nationally and internationally, they’ve built a reputation for creating spaces that are intuitive and functional for the end user. Raised in Cornwall, Sam and his brothers discovered surfing at a young age. Well aware of the impact plastics are having on the ocean environment, Sam's inquisitive mind led to the idea for Flexi-Hex. Originally developed for surfboards, their plastic-free packaging product now has applications in many market sectors.